Customer

The largest health care insurer in the mid-Atlantic region a member of Blue Cross Blue Shield Association.

Objective and solution

The Company faced the daunting challenge of keeping more than three million members informed about a myriad of insurance plans with frequently changing benefits. The Customer envisioned an automated, print-on-demand solution for producing member kits that would integrate with its existing ordering system. By replacing a manual process requiring a large inventory of loose sheets and an outside installment facility, Customer sought to increase efficiency and reduce the waste associated with dated materials while improving the accuracy, quality and image of its marketing kits.

Project highlights

• Created a highly customized and efficient process for online ordering and on-demand print production
• The solution enabled Customer to eliminate an entire warehouse, avoid the waste associated with obsolete materials and reduce its postage costs and call center volumes
• The solution has generated an enthusiastic response from insurance brokers and customers